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DEPARTMENTS
Marketing
Overview
Pharmaceutical marketing is the heart of Maruti Pharma Pvt. Ltd. It acts as a bridge between Medical, Sales, Regulatory, and Commercial functions to drive brand growth and improve patient outcomes. Unlike general marketing, pharmaceutical marketing focuses on evidence-based promotion, disease awareness, customer engagement, brand strategy, and compliance with regulatory guidelines.
OBJECTIVES
Develop short-term and long-term brand plans to achieve sales and growth objectives.
Create scientific communication tools, Monographs, Visual Aids, and Leave Behind Literature for sales force.
Conduct market research to understand disease trends, treatment patterns, and doctor prescribing behaviors.
Build strong relationships with Key Opinion Leaders (KOLs), Key Business Leaders (KBLs), and medical societies.
Plan and execute CMEs, Round Table Discussions (RTDs), and medical conferences.
FUNCTIONS & RESPONSIBILITIES
Brand Strategy & Positioning: Define USPs based on clinical evidence and manage product life cycle.
Sales Force Support & Training: Provide scientific knowledge modules and detailing skills to Medical Representatives.
Promotional Material Development: Create scientifically accurate Visual Aids, LBLs, patient education materials, and digital campaigns.
New Product Launch Management: Evaluate market potential of new molecules and prepare launch communications.
Budget & ROI Management: Prepare annual marketing budgets and optimize returns from medical investments.